Team & Mission
Our mission is to get cyclists, e-scooter riders and pedestrians to their destination safely and without distraction.
The Flasher Team
Alexander Rec
Founder & CEO
Dr. Ines Woeckl
Founder & CFO
Fabian Wöckl
Sales Manager
Martin Simpson
Senior Engineer
Sarah Unger
Customer Success Manager
Our Story
The idea for Flasher was born in 2019 when Ines Wöckl, a doctor of financial science, and Alexander Rech, a doctor of computer science, came to the conclusion that there was no suitable way to make themselves visible on the bike in traffic. They decided to develop their own lighting that would counteract all accident risks!
The lion's den
In 2022, the founding couple were allowed to pitch in the TV start-up show "Die Höhle der Löwen". All five lions made an offer. Ultimately, Alexander and Ines decided on Ralf Dümmel (l.) and Carsten Maschmeyer (r.). Because the product was so well received, the two were allowed to appear on the show again in 2024!
TO THE PERFORMANCE