2nd place Best Startup SAZ Startrampe

Award-winning bike product

December 4, 2024

"Flasher was one of the highlights of the entertaining awards ceremony at the Munich trade fair."

- Wilfried Spürck

Originally, we simply wanted to showcase Flasher to a large audience of specialist retailers in the bicycle trade magazine SAZbike. However, journalist Ralf Kerkeling suggested we apply for SAZ's renowned industry award, the "SAZ Startrampe" Award! To ultimately secure second place, we had to convince a prominent panel of experts from the sports industry. The jury included Margit Grosau (Managing Director of Sport2000), Stefan Herzog (President of the Association of German Sporting Goods Retailers VDS), Katja Mendel (Retail Format Manager at Sport2000), and Reiner Gerstner (Senior Brand & Marketing Advisor at Schöffel).

Flasher auf der Sport2000 Outdoor Experts Messe.

Original ideas for specialist retailers

As one of the winning startups, we were also allowed to participate in the Sport2000 Outdoor Expo and immediately placed Flasher with several new specialist retailers!

SAZsport

SAZsport is the leading publication for the sports industry. Its magazines are aimed at specialist retailers throughout Germany and present new products, trends, and interesting facts about the sports and outdoor sector. Its sister magazine, SAZbike, fulfills the same role, focusing on bicycles, e-bikes, and the entire cycling industry.